Client Background:
Indonesian Corruption Watch (ICW) is a prominent non-governmental organization dedicated to combating corruption in Indonesia. With a mission to promote transparency, accountability, and integrity in governance, ICW plays a pivotal role in raising awareness about corruption issues and advocating for systemic reforms.

ICW sought to amplify its advocacy efforts by harnessing the power of digital media to engage and mobilize the public against corruption. The challenge was to create a dynamic platform that effectively conveyed the detrimental effects of corruption and empowered citizens to take action against corrupt practices.

Our agency proposed the development of Aktivisual.org, a microsite designed to serve as a central hub for anti-corruption activism and awareness-raising initiatives. Leveraging interactive multimedia elements and compelling storytelling, Aktivisual.org aimed to educate, inspire, and mobilize citizens to join the fight against corruption.


1. Microsite Design and Development:
Our team designed and developed Aktivisual.org with a user-centric approach, ensuring intuitive navigation and seamless user experience. The microsite featured visually captivating multimedia content, including infographics, videos, interactive maps, and immersive storytelling elements to convey the complexities of corruption issues effectively.

2. Content Strategy:
We collaborated closely with ICW to develop compelling content that shed light on various forms of corruption prevalent in Indonesia, ranging from political graft to corporate malfeasance. Each piece of content was meticulously crafted to inform and empower visitors, encouraging them to become active participants in the anti-corruption movement.

3. Engagement Tools and Calls-to-Action:
Aktivisual.org incorporated interactive tools and calls-to-action (CTAs) to engage visitors and prompt them to take meaningful action against corruption. This included petitions, volunteer opportunities, educational resources, and donation portals to support ICW’s advocacy initiatives.

4. Social Media Integration and Promotion:
We integrated Aktivisual.org with ICW’s social media channels to amplify its reach and encourage user engagement. Strategic social media campaigns were launched to promote the microsite and drive traffic, leveraging targeted advertising, influencer partnerships, and community outreach efforts.


Aktivisual.org emerged as a powerful catalyst for raising awareness about corruption issues in Indonesia, garnering significant traction and engagement from the public.
The microsite attracted a diverse audience of concerned citizens, activists, policymakers, and journalists, sparking meaningful conversations and fostering a sense of solidarity in the anti-corruption movement.
Through interactive features and compelling storytelling, Aktivisual.org effectively educated visitors about the detrimental impacts of corruption on society, inspiring them to support ICW’s advocacy efforts and demand accountability from government and corporate entities.
The microsite served as a valuable resource for anti-corruption education and empowerment, equipping citizens with the knowledge and tools they needed to actively combat corruption in their communities.
By harnessing the power of digital media and microsite development, Aktivisual.org emerged as a transformative platform for anti-corruption advocacy in Indonesia. The collaboration between our agency and ICW exemplifies the potential of technology-driven solutions to drive social change and empower citizens to hold accountable those who engage in corrupt practices. Aktivisual.org continues to serve as a beacon of transparency, integrity, and accountability, inspiring collective action against corruption and fostering a culture of ethical governance in Indonesia.