Kalaras Cimahi, a cozy restaurant situated in Cimahi, Bandung, sought to enhance its online presence and attract a wider audience. With a delectable menu and unique ambiance, they aimed to become a go-to destination for food enthusiasts in the area.

Understanding the power of influencer marketing in today’s digital landscape, Kalaras Cimahi collaborated with local influencers known for their influence in the food and lifestyle niche. These influencers were carefully selected based on their audience demographics to ensure alignment with the restaurant’s target market. The influencers were invited to dine at Kalaras Cimahi and share their experiences on their social media platforms, including Instagram, YouTube, and blogs.


Kalaras Cimahi hosted influencer events where influencers were treated to a complimentary dining experience.
The influencers created engaging content showcasing the restaurant’s ambiance, signature dishes, and overall dining experience.
The content was shared across various social media platforms with relevant hashtags and tags to maximize visibility and engagement.

The influencer marketing campaign generated significant buzz around Kalaras Cimahi, resulting in a surge of social media mentions and user-generated content.
The restaurant experienced a notable increase in foot traffic, with many customers mentioning discovering the restaurant through influencer recommendations.
Kalaras Cimahi’s social media following witnessed substantial growth, with a 30% increase in Instagram followers within the first month of the campaign.
Case Study 2: Driving Online Visibility Through Performance Marketing

Kalaras Cimahi aimed to further amplify its online visibility and drive targeted traffic to its website and social media profiles. To achieve this goal, they leveraged performance marketing strategies to reach potential customers actively searching for dining options in Cimahi, Bandung.

Utilizing performance marketing techniques such as pay-per-click (PPC) advertising and search engine optimization (SEO), Kalaras Cimahi aimed to secure prime positions in search engine results pages (SERPs) and drive qualified traffic to its digital assets. Additionally, targeted advertising campaigns were deployed across social media platforms to reach users based on their interests, demographics, and location.


Kalaras Cimahi invested in Google Ads campaigns targeting relevant keywords related to dining, restaurants, and local cuisine in Cimahi, Bandung.
SEO strategies were implemented to optimize the restaurant’s website for local search queries, including location-based keywords and Google My Business optimization.
Social media advertising campaigns were launched on platforms like Facebook and Instagram, utilizing precise targeting parameters to reach potential customers in the vicinity of Cimahi.

The performance marketing initiatives led to a significant increase in online visibility for Kalaras Cimahi, with the restaurant consistently appearing at the top of search results for relevant keywords.

The restaurant’s website experienced a surge in organic traffic, with a 40% increase in website visits within the first three months of implementing SEO strategies.
Performance marketing campaigns on social media platforms yielded impressive results, driving a 25% increase in social media engagement and a 20% rise in online reservations.

Case Study 3: Enhancing Local Presence with Google My Business

Recognizing the importance of local search and online reviews in influencing consumer decisions, Kalaras Cimahi prioritized optimizing its presence on Google My Business (GMB) to attract and retain local customers.

Kalaras Cimahi focused on maximizing the potential of Google My Business as a powerful tool for local marketing. This included updating and maintaining accurate business information, actively engaging with customer reviews, and leveraging GMB’s features to showcase the restaurant’s offerings, such as posting updates, photos, and promotions.


Kalaras Cimahi ensured that its GMB profile was complete and up-to-date, including accurate contact information, business hours, and a detailed description of its services.
The restaurant actively encouraged satisfied customers to leave positive reviews on Google, responding promptly to feedback and addressing any concerns or complaints.
Regular posts and updates were shared on the GMB profile, highlighting seasonal menus, special promotions, and upcoming events to keep customers informed and engaged.


Optimizing its presence on Google My Business significantly boosted Kalaras Cimahi’s visibility in local search results, with the restaurant appearing prominently in Google Maps and local pack listings.
Customer engagement and interaction on the GMB platform increased, with a 50% rise in positive reviews and a notable improvement in overall ratings.
The restaurant experienced a measurable uptick in foot traffic and online reservations attributed to its enhanced presence on Google My Business, cementing its reputation as a top dining destination in Cimahi, Bandung.

Case Study: Kalaras Cimahi – Digital Marketing Success Story

Kalaras Cimahi, a charming restaurant nestled in the heart of Cimahi, Bandung, embarked on a journey to elevate its online presence and drive foot traffic through strategic digital marketing initiatives. With a delectable menu and inviting ambiance, the restaurant aimed to position itself as a must-visit culinary destination in the area.


Limited visibility: Despite offering exceptional dining experiences, Kalaras Cimahi struggled with low brand awareness and visibility in the competitive restaurant landscape of Bandung.

Sparse foot traffic: The restaurant faced challenges in attracting a steady stream of customers, resulting in underutilized seating capacity during peak hours.
Untapped potential: With the desire to expand its customer base and increase revenue, Kalaras Cimahi sought innovative digital marketing solutions to drive growth and establish a strong foothold in the local market.

Kalaras Cimahi collaborated with a digital marketing agency to devise a comprehensive strategy aimed at maximizing online visibility, engaging target audiences, and driving foot traffic through a multi-faceted approach encompassing influencer marketing, performance marketing, and Google My Business optimization.


1. Influencer Marketing:

  • Partnered with local influencers renowned for their influence in the food and lifestyle niche.
  • Hosted influencer events, inviting influencers to experience the restaurant’s offerings firsthand.
  • Encouraged influencers to create compelling content highlighting Kalaras Cimahi’s unique ambiance and signature dishes, which was shared across social media platforms.

2. Performance Marketing:

Implemented targeted pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media channels.
Leveraged search engine optimization (SEO) strategies to improve the restaurant’s visibility in local search results.
Deployed precise audience targeting parameters to reach potential customers in the vicinity of Cimahi, Bandung.

3. Google My Business Optimization:

Optimized the restaurant’s Google My Business profile with accurate information, captivating photos, and enticing descriptions.
Actively engaged with customer reviews, responding promptly to feedback and fostering a positive online reputation.
Utilized GMB’s features to share updates, promotions, and special offers, enticing customers to visit Kalaras Cimahi.


Within the opening month of implementing the digital marketing campaign, Kalaras Cimahi experienced an unprecedented surge in popularity, with queues extending up to 30 minutes during peak hours.
The restaurant achieved over 380,000 impressions across various digital channels, significantly expanding its reach and attracting a diverse customer base.
Kalaras Cimahi garnered stellar reviews on Google My Business, boasting an impressive 4.7-star rating based on customer feedback and interactions.
The concerted efforts in digital marketing translated into tangible business outcomes, with Kalaras Cimahi achieving gross revenue of Rp1,100,000,000 during the initial month, surpassing initial expectations and solidifying its position as a premier dining destination in Cimahi, Bandung.

Through strategic digital marketing initiatives encompassing influencer marketing, performance marketing, and Google My Business optimization, Kalaras Cimahi successfully transformed its online presence, driving significant foot traffic, enhancing brand reputation, and achieving remarkable revenue growth. The collaborative efforts between the restaurant and the digital marketing agency exemplify the power of leveraging digital channels to propel business success and capture the hearts of customers in the competitive restaurant industry.