Client Background:
“I Can Read” is a renowned brand specializing in English language literacy programs for children. With a focus on phonemic awareness, phonics, and comprehension, “I Can Read” aims to enhance children’s reading and literacy skills from an early age.

“I Can Read” sought to increase its lead generation efforts to attract more parents interested in enrolling their children in its literacy programs. The challenge was to find an effective way to capture leads and nurture them through the enrollment process.

To address the client’s challenge, our agency proposed the development of customized microsites tailored to specific “I Can Read” programs. Each microsite would serve as a dedicated landing page optimized for lead generation, providing comprehensive information about the program and enticing visitors to sign up for more details.


1. Microsite Development:
Our team designed and developed user-friendly microsites for each “I Can Read” program, incorporating compelling visuals, persuasive copy, and clear calls-to-action (CTAs). The microsites were optimized for mobile responsiveness and fast loading speeds to ensure a seamless user experience across devices.

2. Content Strategy:
We crafted engaging content for each microsite, highlighting the key features and benefits of the “I Can Read” programs. This included testimonials from satisfied parents and students, detailed program descriptions, and FAQs to address common inquiries.

3. Lead Capture Mechanisms:
Strategically placed lead capture forms and CTAs were integrated into the microsites to encourage visitors to submit their contact information in exchange for more information or exclusive offers. A/B testing was conducted to optimize form fields and CTAs for maximum conversion rates.

4. SEO and Promotion:
Each microsite was optimized for search engines to improve visibility and attract organic traffic. Additionally, targeted digital marketing campaigns were launched to drive traffic to the microsites through channels such as social media advertising, email marketing, and pay-per-click (PPC) campaigns.


The implementation of microsites led to a significant increase in lead generation for “I Can Read” programs, with each microsite generating an average of 5,000 leads.
The microsites achieved high conversion rates, with visitors enthusiastically submitting their contact information to learn more about the programs.
The targeted digital marketing campaigns drove qualified traffic to the microsites, resulting in enhanced brand awareness and engagement within the target audience.
The streamlined lead capture process facilitated by the microsites enabled “I Can Read” to nurture leads effectively and convert them into enrolled students, driving business growth and revenue.
By leveraging microsite development as a strategic lead generation tool, our agency successfully helped the “I Can Read” brand attract and convert prospective customers into enrolled students. The customized microsites served as powerful marketing assets, providing a platform to showcase the value of “I Can Read” programs and capture leads effectively. As a result, “I Can Read” experienced tangible growth in enrollment numbers and solidified its position as a leading provider of English literacy programs for children.