+1000% growth with CASH KILAT

In the fast-paced world of peer-to-peer lending (P2PL), standing out from the crowd is essential for success. In 2018, Cash Kilat, a leading P2PL company, faced the challenge of increasing its daily installs to drive growth and expand its market reach. Through a strategic approach to Search Engine Optimization (SEO), Cash Kilat not only achieved its goal of 5x daily installs but also optimized its Cost Per Install (CPI), maintained a high conversion rate, and minimized Non-Performing Loans (NPL). Let’s delve into how Cash Kilat unlocked remarkable growth through SEO.

Understanding the Landscape:
In a competitive industry where visibility is key, Cash Kilat recognized the importance of optimizing its online presence to attract and engage potential borrowers. With numerous players vying for attention, standing out on search engine results pages (SERPs) was paramount.

Strategic Keyword Research:
Cash Kilat began its SEO journey by conducting comprehensive keyword research to identify high-intent keywords relevant to its target audience. By understanding the search queries potential borrowers were using, Cash Kilat optimized its website and content accordingly. This strategic approach ensured that Cash Kilat’s offerings were prominently displayed when users searched for P2PL solutions, driving organic traffic to its platform.

Content Optimization:
Armed with valuable insights from keyword research, Cash Kilat revamped its website content to align with user intent and search engine algorithms. This involved optimizing landing pages, blog posts, and other website elements with targeted keywords and relevant, informative content. By providing valuable resources and addressing users’ needs, Cash Kilat not only improved its search engine rankings but also enhanced user experience, increasing engagement and conversions.

Technical SEO Enhancements:
In addition to content optimization, Cash Kilat prioritized technical SEO enhancements to ensure its website was easily accessible and indexable by search engines. This included optimizing site speed, improving mobile responsiveness, implementing schema markup, and resolving crawl errors. These technical optimizations not only boosted Cash Kilat’s search engine rankings but also enhanced overall website performance, resulting in a seamless user experience.

Monitoring and Iteration:
Continuous monitoring and analysis were integral to Cash Kilat’s SEO success. By tracking key performance metrics such as organic traffic, keyword rankings, and conversion rates, Cash Kilat gained valuable insights into the effectiveness of its SEO strategies. This data-driven approach allowed Cash Kilat to identify areas for improvement and iterate its SEO tactics accordingly, ensuring sustained growth and competitiveness in the dynamic P2PL market.

Results and Impact:
Through its strategic SEO initiatives, Cash Kilat achieved remarkable results, including:

Increasing daily installs by 5x to 1,000 per day, driving substantial user acquisition and market expansion.
Achieving an average Cost Per Install (CPI) of Rp500, optimizing acquisition costs and maximizing ROI.
Maintaining a conversion rate of 5%, showcasing the effectiveness of SEO-driven traffic in driving qualified leads.
Minimizing Non-Performing Loans (NPL) to less than 10%, demonstrating the quality and relevance of borrowers acquired through SEO efforts.
Cash Kilat’s success story exemplifies the transformative power of strategic SEO in driving growth and achieving business objectives. By leveraging targeted keyword research, content optimization, technical enhancements, and continuous iteration, Cash Kilat not only increased its daily installs but also optimized acquisition costs, conversion rates, and loan performance. As the digital landscape continues to evolve, investing in SEO remains a cornerstone of success for companies seeking to thrive in competitive industries like P2PL.